When conducting a SWOT analysis, what is typically categorized as an 'opportunity'?

In a SWOT analysis, opportunities are identified as external factors that have the potential to benefit the organization. These can include trends in the market, changes in regulations that favor the company, emerging technologies, or shifts in consumer preferences that the organization could leverage to enhance its performance or gain a competitive edge. Recognizing these opportunities helps organizations strategize effectively by pointing out areas for growth, expansion, or improvement.

By focusing on external conditions that positively impact the organization's prospects, analysis can inform strategic planning and decision-making, allowing the organization to position itself advantageously within its industry. This contrasts with the other aspects of SWOT analysis, which categorize internal strengths, weaknesses, and external threats to provide a comprehensive view of the organization's strategic context.