What is the main purpose of performance evaluation?

The main purpose of performance evaluation is to assess employee performance and inform promotional decisions. This process involves measuring how well employees meet their job responsibilities and expectations, which helps organizations identify high performers and those needing improvement or additional support.

By systematically evaluating performance, management can make informed decisions regarding promotions, training, or development opportunities that align with employee strengths and organizational needs. Performance evaluations also play a crucial role in setting clear objectives and providing feedback, thereby fostering employee growth and contributing to overall organizational effectiveness. Recognizing and nurturing talent through evaluations is essential for maintaining a motivated workforce and enhancing productivity.

The other options, while important in their respective contexts, do not directly relate to the primary goal of performance evaluation. Creating marketing campaigns, managing project budgets, and streamlining hiring processes are distinct functions that serve different strategic objectives within an organization and do not focus on the assessment of employee performance.