What is 'change management'?

Change management is fundamentally the process of guiding individuals, teams, and organizations through transitions in a structured and supportive way. It encompasses the strategies and techniques used to ensure that changes within an organization are implemented smoothly and successfully while minimizing resistance and maximizing engagement from employees.

Effective change management includes understanding the impact of change, preparing those affected by it, and providing adequate resources and support throughout the transition. This ensures that changes lead to desired outcomes rather than disruptions. Essential elements of this process include communication, training, and addressing concerns, all aimed at helping stakeholders adapt to change with a positive mindset.

The other options, while related to organizational practices, do not encapsulate the primary focus and purpose of change management. Documenting organizational policies is more about establishing a framework for operations, analyzing market trends concerns understanding competitive or economic factors rather than internal organizational change, and evaluating staff performances focuses on individual assessment and development, which does not directly involve the management of change processes within the organization as a whole.