What does total quality management (TQM) focus on?

Total Quality Management (TQM) emphasizes a comprehensive and continuous improvement approach centered on enhancing quality in all aspects of an organization’s operations. The primary goal of TQM is to foster customer satisfaction by consistently delivering high-quality products and services. This focus on quality involves all employees, encouraging a culture of collaboration and continuous feedback which leads to ongoing improvements in processes, products, and services.

TQM integrates people, processes, and systems to achieve more effective results, recognizing that every department and individual has a role in contributing to overall quality. By maintaining a firm commitment to continuous improvement and customer feedback, TQM helps organizations better align their products and services with customer expectations, ultimately leading to higher customer satisfaction, loyalty, and market share.